It started as a simple homemade snack.

For two years, mom has been making these oat cookies at home, simply as a family snack. Nothing more.

Then friends tried them. And they kept asking for more, to the point of telling her she should really sell them. About four months ago, she started making them for people around her.

It's delicious, it's healthy, and people genuinely love it. So we thought, why not turn it into a real brand? That's how Kindly Baked was born.

How we make them

Always by hand, always in small batches.

Every batch is made in a kitchen in Casablanca, with ingredients we can name one by one: oats, almonds, walnuts, pumpkin and sunflower seeds, chocolate chips. Nothing is made ahead in large quantities. Cookies are made to order, then packed and delivered by hand.